Having faith in her vision, she co-founded Ejara with entrepreneur Baptiste Andrieux. Their mission was simple, to expand cryptocurrencies to be accessible to all rather than the confines of elites.

“The built-in transparency and security of the blockchain combined with the popularity of mobile banking in Africa made it clear to me that a blockchain-based mobile investment platform was the key to expanding financial inclusion,” said Diop, according to TechCrunch. “But as all these crypto companies were popping up left and right, I felt very few were speaking to Francophone Africans like myself.”

Catering to the region, Ejara provides its 8,000 users with the opportunity to securely purchase, sell, and retain their cryptocurrencies through non-custodial wallets which allow users to have possession over their keys. The facilitation of money is due to the crypto company’s partnership with Moonpay, a financial company for cryptocurrency. Users can send money to peers and family throughout the content.

“In Africa, most people don’t have the safety net called retirement fund and some customers use Ejara for that. There are users, moms in particular, that use the platform to invest in their kids’ college education. Then we have a tiny portion of the customer base that are wholesalers and do a lot of volumes; they use crypto to finance and buy their goods from overseas suppliers via this method,” Diop said.

With the new funding, the company will focus on growth, internal features of the company’s road map, and creating more products.

Nelly Chatue-Diop

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