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After Becoming The First Active College Basketball Player On NBA 2K, Duke's Paolo Banchero Inks An NIL With Yahoo Sports

With name, image, and likeness (NIL) deals knocking on the doors of various student-athletes across the nation, many are securing new business ventures. And, next up is Duke University forward Paolo Banchero. The college athlete has scored a NIL deal with Troika Media Inc. and Yahoo Sports. According to a press release, the collaboration was initiated to advance their Tourney Pick’em bracket game. Joining Banchero is a freshman by the name of Chet Holmgren from Gonzaga University, and both athletes will become co-ambassadors. In addition, Banchero and Holmgren will be featured throughout social and digital content campaigns across their personal social media channels. “Yahoo Sports is one of our most longstanding and important clients,” said Aaron Sapiro, Troika’s Senior Account Director for Sports, according to a press release. “From our first project together nearly five years ago, they’ve consistently tasked our collective team to challenge the status quo and push evolution. We...

Mar 5, 2022

Quavo And The Game Among The Very First Celebrities To Become Playable Characters On NBA 2K

Quavo and The Game are switching lanes. In statements released by both rappers, they revealed that they are now playable characters in NBA 2K22. “What’s happening? It’s Quavo. I am officially a playable character in 2k22. I’m very excited. Complete challenges to unlock my MyTEAM player card,” Quavo said on Instagram. View this post on Instagram A post shared by QuavoHuncho (@quavohuncho) In addition, Ronnie Singh will also be joining Quavo and The Game as the first playable celebrities on NBA 2K. “Yooooo…. So check this. I’m the first celebrity along with @quavohuncho & @ronnie2k to be playable by fans. Put me on your squad along with the greatest players in NBA history in @NBA2K by completing spotlight challenges and earning my card,” The Game wrote on Twitter.

Feb 18, 2022