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Eight-Year-Old CEO Lil Dee Launches Plush Doll Line To Spread 'Brown Boy Joy'

The kids are alright! Lil Dee is the eight-year-old behind “Our Brown Boy Joy,”  the company created to both empower and inspire brown boys across the country by showing them just how special they are. Recently, he’s announced the launch of “My Friend,” a plush doll line designed to be both a tool and a toy that promotes positivity. “Brown boys should know they are wonderful, just the way they are!,” shared Lil Dee. My Friend plush dolls were created with Lil Dee’s mantra in mind and each doll speaks positive affirmations like “Brown boy, you are joy.”   View this post on Instagram   A post shared by Brown Boy Joy (@ourbrownboyjoy) “Our latest product resonates with young black and brown boys because we have intentionally designed them to be representative of our boys,” said Lil Dee’s mother, Luciana Gilmore in an exclusive interview with AfroTech. “From the clothing to the message, My Friend Plush looks like our brown boys, dresses like our brown boys, and speaks like our brown...

Shanique Yates

Jun 17, 2021