As the fight against racism continues, Yelp is taking a stand with a new consumer alert that will warn customers about any businesses that are associated with racially charged actions in an effort to help people make more informed spending decisions.

“At Yelp, we value diversity, inclusion, and belonging, both internally and on our platform, which means we have a zero-tolerance policy to racism,” said the social networking site in a press statement.

According to Noorie Malik, VP of User Operations, here’s what will happen when an incident that involves racism occurs:

“We’ll default to general Public Attention Alert to inform consumers if someone associated with the business was accused of, or the target of, racist behavior,” said Malik in a statement.

She adds, “We’ll only escalate to a Business Accused of Racist Behavior Alert when there’s resounding evidence of egregious, racist actions from a business owner or employee, such as using overtly racist slurs or symbols; and this alert will always link to a news article from a credible media outlet so users can learn more.

This is not the first time Yelp has vowed to take a stance to make a difference in the communities that they serve. Over the summer the company put initiatives in place to help users support Black-owned businesses.

Per the company’s website, they partnered with My Black Receipt to launch a Black-owned business attribute and they also joined the 15 Percent Pledge in an effort to further uplift Black-owned businesses.

My Black Receipt

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