Launched in 2016, Strive works to deliver accurate muscle data for athletes and teams. According to the outlet, the data platform “has sensors that can be inserted into compression clothing and track muscle activity to measure fatigue, load symmetry and other variables.” Additionally, it has a platform dedicated to assisting athletes with their training, recovering from injuries, and avoiding further ones. Its chief executive and co-founder Nikola Mrvaljevic started the company after seeing that college coaches were receptive to how he believed he could be a part of helping them improve performance through data.

“When 42 of them responded and invited me on-site, that’s when I realized I might be on to something,” he said, according to the outlet. “That moment where coaches related to our vision and were able to validate our value proposition is something where we realized, ‘OK, this is real.’ I didn’t spend too much time, if any, having an internal negotiation with myself whether I wanted to pursue this product. I was very committed right off the bat because of that validation and interest from coaches.”

Muscle Data

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