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Al Harrington’s Viola Makes History As the First Multinational Black-Owned Cannabis Brand

Former NBA star turned entrepreneur Al Harrington is on a mission to make the cannabis industry a Black-owned enterprise — starting with his brand Viola. Forbes reports that Harrington’s cannabis line is expanding its products to Canada after sharing that Avicanna — a cannabinoid-focused biopharmaceutical company — will be licensing the brand and using it to help develop specific formulations for sale across the country’s medical and consumer retail channels. The company’s “commitment to research and development of cannabis in the medical and pharmaceutical industries makes them the perfect biotech partner to bring Viola’s brand to our Northern neighbors,” he said. “We’re excited to announce our partnership with Avicanna to expand into the Canadian market,” Harrington told Forbes. “Becoming the first Black-owned multinational brand is a significant milestone for Viola, and we look forward to expanding our product offering and Viola’s mission into a new market.” For the use of its...

Njera Perkins

Mar 24, 2021