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Jay-Z's Roc Nation Co-Launches Disruptive Multimedia Platform Celebrating Culture And Luxury

Roc Nation is launching yet another culture-shifting platform for the world of luxury. Today, the Jay-Z founded company announced a partnership with Modern Luxury Media — America’s largest luxury media company — to launch a new disruptive brand and multimedia platform called “EDITION by Modern Luxury,” a press release reports. The new outlet aims to both “amplify and elevate voices that are shaping popular culture.” “The importance of elevating the voices of such a powerful community has never been greater,” Brett Yormark — president of business operations & strategy for Roc Nation — said in a statement. “We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.” Roc Nation co-founder and CEO Desiree Perez echoed his statement noting Modern Luxury Media’s history of building brands in luxury that drive impactful content. “We couldn’t think of a better partner to launch EDITION,” she said,...

Njera Perkins

Jul 22, 2021