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Hip-Hop and R&B Dominate 2020: Nearly A Third of All Streams in the U.S. Came From the Genre Last Year

It’s no secret that Black people run the culture, and the latest report on music streams is proof. Over 30% of all on-demand audio and video streams in the U.S. last year were tracks recorded by R&B and hip-hop artists, Music Business Worldwide reports. The new stats were from industry monitor MRC Data — compiled with Billboard. “In the case of on-demand video streams, the ‘R&B/hip-hop’ category actually claimed over a third of all plays, at 33.9%,” according to Music Business Worldwide. This breakdown finds that the “R&B/hip-hop” category increased its market share of total “album-equivalent sales” here in the U.S. during 2020. One of the most popular tracks for both on-demand audio and video streaming platforms in the U.S. last year was Roddy Ricch’s “The Box.” The song garnered 920.4 million on-demand audio plays and 399.2 million on-demand video plays during 2020. In second place was The Weeknd’s “Blinding Lights” at 691.5 million followed by DaBaby’s “Rockstar” featuring Roddy...

Shanique Yates

Jan 13, 2021