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L.A. Reid, Burna Boy Among Investors In Black-Led MOON Ultra, One Of TIME’s 'Best Inventions Of 2020'

Right on the heels of becoming a team owner in SimWin Sports, Edward Madongorere, CEO and co-founder of MOON Ultra, has announced yet another business move.

Ngozi Nwanji

Dec 8, 2022

Exclusive: Steve & Lori Harvey Invest In Makers Of MOON UltraLight, One Of TIME’s 'Best Inventions Of 2020'

As part of Harvey Ventures, Steve Harvey and his daughter Lori Harvey have invested in a variety of Black-owned businesses. The company’s website explains that in addition to investing in such companies as Wish and 23andMe, they’ve invested in Black-owned businesses like Brotha Bakes. Now, too, Harvey Ventures has added MOON Ultra to their investment portfolio. Co-founded by Edward Madongorere and Dishen “Dixon” Yang, this Black-owned business has invented a product that was named one of TIME Magazine’s “Best Inventions of 2020.” For Lori Harvey, though, the investment in the company was a natural one. “With the fast-paced growth that digital innovation continues to bring into our creator economy, it was important to me to align myself with a company that prides itself on empowering not only its internal team, but its direct consumers to be the best versions of themselves,” she told AfroTech exclusively. “And for me, that is MOON Ultra.” Based in Austin, TX, MOON Ultra has created a...