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Get to Know the CEO Behind One of the First Black-Owned Craft Soda Brands

An all-natural fresh fruit soda brand is now available for purchase, and the best part? It’s Black-owned. Michael Robinson is the CEO and founder of Bingo-Bango Fresh Fruit Soda Company — one of the first Black-owned handcrafted soda brands in the nation, according to Travel Noire.   View this post on Instagram   A post shared by Bingo-Bango Fresh Fruit Soda (@bingobangosoda) Robinson, who is no stranger to the beverage business, worked alongside his brother at wine and beer lounge, Carolina Vineyards & Hops prior to launching his own business. He also has experience working as a Coca-Cola representative for over a year. After putting his family’s juicer to use, Robinson began to craft his own fresh juice, even experimenting with different flavors and ultimately selling them at festivals and local flea markets. “I saw a niche for something, an all-naturally flavored fruit soda,” Robinson told Winston Salem Monthly. Although he has managed to successfully launch Bingo-Bango, Robinson...

Jan 5, 2021