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Micah Johnson

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Visa Announces New Initiative To Help Content Creators Find Success Through NFTs

Visa is on a mission to support content creators through the announcement of the Visa Creator Program, which aims to bolster artists, musicians, fashion designers, and filmmakers to help them create successful businesses with the help of non-fungible tokens (NFTs). According to a blog post, through the one-year program, participants will join a cohort that will be “a small enough size to facilitate community-building and support technical mentorship.” They will also receive an opportunity to “engage” with Visa clients and partners, Blockworks reports. “NFTs have the potential to become a powerful accelerator for the creator economy,” said Cuy Sheffield, head of crypto, Visa in a blog post. “We’ve been studying the NFT ecosystem and its potential impacts on the future of commerce, retail and social media. Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce.” Visa initially announced the ideation for...

Mar 30, 2022