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LaMelo Ball's New Trademarks Suggest He May Possibly Be Expanding His Esports Brand In The Metaverse

In recent months, there has been a lineup of reports of both budding and former athletes filing trademarks to enter into the metaverse. Earlier this month, AfroTech reported Bronny James, Lebron James’ son, filed three trademarks that are allegedly for non-fungible tokens (NFTs), gaming, and fashion. Now, Charlotte Hornets star LaMelo Ball is next up in line looking to score in the metaverse. On Feb. 15, MB1 Enterprises — the All-Star player’s company — filed three trademark applications with the US Patent and Trademark Office, according to Boardroom.

Feb 23, 2022

LaMelo Ball Launches MB1 Gaming, His Own Esports Brand In Partnership With One Up

LaMelo Ball is already off to a stellar year. The NBA Rookie of the Year and Charlotte Hornets Point Guard is launching an esports brand — MB1 Gaming — with the help of technology company One Up. The platform will support MB1 Gaming by providing the operating system and resources needed to thrive in the world of esports through the latest One Up OS platform. “We are excited to partner with stars like LaMelo in the creation of their own esports brands and communities through One Up’s turn-key technology platform,” One Up CEO Brandon Pitts said in a press release. “Many professional athletes are big gamers and are looking for unique ways to use their own gaming fandom to ignite and expand their fanbase. We are completely democratizing competitive esports, and providing gamers with the infrastructure to either compete and monetize their skills or launch their own esports business.”

Jan 26, 2022