Wowzi makes things easier for brands by doing the automated workload for them. For brands to connect with social media influencers, they can filter through demographic groups such as gender, location, profession, and income levels, TechCrunch reports. Once completed, Wowzi will match the appropriate influencers who fit the brand’s marketing campaign needs. Brands can then decide to refine their search based on Wowzi’s results, and if they approve, brands can connect with influencers from their pool of selections. To determine the success of their campaign, Wowzi will even provide data for brands to access the reach of their marketing campaign.

“Managing influencers is difficult; from establishing contact, negotiations, contracting, ensuring that content is delivered and is posted on time to following up on payment. It is a lot of work. We manage the entire process with the brand to make sure that it’s successful,” said Falla, according to TechCrunch.

Wowzi places influencers into nano, micro, mega, meta, and super celebrities, but the application focuses heavily on nano and micro-influencers. To become a Wowzi influencer, interested prospects with at least 250 connections on a social site will be considered. However, they will have to complete several verification steps before securing any marketing campaigns.

Marketing Campaign

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