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Hyundai Hires Eunique Jones Gibson's Culture Brands, Its First-Ever Black-Owned Marketing Agency

For the first time ever, Hyundai is enlisting the help of a Black-owned marketing agency to expand the brand. According to an exclusive from AdAge, Hyundai Motor America has chosen to hire Culture Brands — founded by 15-year advertising veteran Eunique Jones Gibson — as its African American marketing agency of record in an effort to commit to and reach more Black buyers. “At Hyundai, our vision is progress for humanity, and that includes making our marketing more inclusive and representative,” Angela Zepeda — CMO of Hyundai Motor America — said in a statement. “We selected Culture Brands for its expertise in reaching multicultural communities in culturally relevant ways. We can’t wait to get started and be more strategic, targeted and authentic in how we communicate with African American consumers.” According to AdAge, the Maryland-based agency has claimed the account with Hyundai under a multi-year contract following a competitive request for proposal (RFP) process. Under this...

Njera Perkins

May 7, 2021