When Kelley Blue Book announced that they’d be releasing their first-ever non-fungible token (NFT), “Black-ish” star Marcus Scribner saw a natural fit. The actor, best known as “Andre” on the show, grew up with a love of cars — and history with the automotive mainstay — and just felt it was all kismet.

The new NFT was a way to announce the winner of the coveted Best New Model Award (which went to the 2022 Ford Maverick) and to enter into the competitive market. In a press release announcement, Kelley Blue Book revealed that their first-ever NFT would bring this honor to life.

“‘Model NFT by KBB.com’ visually shows the evolution of cars and how far they’ve come, also giving a nod to Kelley Blue Book’s storied heritage,” read the press release. “Funds will be donated to American Rivers, which protects clean water and rivers across the country, reinforcing Kelley Blue Book’s sustainability efforts. Kelley Blue Book commissioned the digital artwork from Bloo Woods, a talented Atlanta-based digital artist who brought Kelley Blue Book’s 95-year automotive knowledge visually to life.”

The “Black-ish” star, who was and remains a car enthusiast, saw the opportunity and immediately jumped on it. In an exclusive interview, we talked with him about the NFT, the partnership, and his love of cars.

Editorial note: Portions of this interview have been edited & condensed for clarity.

Marcus Scribner

Sign up for our daily Newsletter.