“On a daily basis, I work alongside global brands who are struggling to understand the intersection between modern cultural trends, brand identity and its consumer base. It is creating apprehension and hindering creative storytelling,” said Boyan. “SillyFace has been created to lean into culture and new global trends, offering a fun environment to get creative rather than be afraid. Idris and I are both from underrepresented backgrounds and we see the world a little differently. We’re aiming to bring our thinking to brands to give people a voice and share stories that resonate with the consumer, whilst keeping the brand safe from criticism.”

In 2023, SillyFace’s first three offices are set to open in London, New York, and Los Angeles.

Marc Boyan

Sign up for our daily Newsletter.