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Bleu Magazine's Founder Is Building a Subscription Box For Black Men

Grooming isn’t just for women. As more men look for products to maintain their beards, hair, and skin, one subscription box is offering product samples giving Black men the options they need. The founder of Bleu Magazine, DéVon Johnson is launching BeauBox in early 2019 to provide Black men with more grooming products and tools to implement into their daily routines. “BeauBox helps products reach Black men, but also allows Black men to try out different things,” Johnson said. “We don’t all have to just use the same old product that we’ve been using for years that don’t actually work.” The standard BeauBox costs $20 and includes about six items, while the deluxe version is $50 and features about ten items. BeauBoxes are distributed every two months, mirroring Bleu Magazine’s publishing schedule. “There was a time when guys had to hide the fact that they like to groom and maintain themselves,” Johnson said. “Now it’s more of a cool factor.” Johnson got the idea for BeauBox when...

Nov 16, 2018