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Luther Vandross Estate Inks $40M Deal With Primary Wave Music To Carry On His Legacy

The influence of the late Luther Vandross will always be seen throughout the music industry. Today, his estate is making sure of that as they keep the R&B legend’s legacy and music alive through a new partnership. Variety reports that Vandross’ estate closed in on a $40 million deal with Primary Wave Music — an independent publisher known as “the home of legends.” In the long-term partnership, the company will manage all assets and acquire a stake in his publishing, master recording income stream and name and likeness rights. “We are delighted to join forces with Larry and Primary Wave. The LV Estate’s goal is to see Luther’s legacy continue to flourish and believe the partnership with Primary Wave is a clear step in that direction,” Carmen J. Romano, of FBBM Entertainment Business Management, told Variety. Over his influential career spanning over three decades, Vandross sold over 40 million records worldwide. According to Variety, the deal will include several of his biggest hits...

Ngozi Nwanji

Oct 26, 2021