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How Ludacris Earned His 'Biggest Check' Ever After Failing To Ink A Record Deal Early In His Career — 'Nobody Really Stepped All The Way Up'

Not signing to a record label was the stepping stone for Ludacris to invest in his artistry. Ludacris, who in his early days worked at an Atlanta, GA, radio station and became known as DJ Chris Lova Lova, would eventually catch the attention of record labels and producer Timbaland, scoring a feature on the single, “Fat Rabbit.” During a podcast interview with “Drink Champs,” Ludacris noted the attention he began to receive from record labels after that. Still, it did not translate into landing his own deal. This pushed him to dive into his pockets to release his debut album “Incognegro” in 1999. “I’ve had my moments with each of those entities, but I never signed with them,” Ludacris said. “Even with Timbaland, there was a time when I was about to get signed to Timbaland because of my first record before ‘What’s Your Fantasy.’ I was on his album, and I had a song called ‘Fat Rabbit,’ which ended up being on ‘Back for the First Time.’ So again, I went through all of these processes,...

Samantha Dorisca

Feb 8, 2024

Ludacris Says His ‘Most Challenging Career Moment’ Was Losing A Pepsi Endorsement — 'I Couldn’t Understand For The Life Of Me'

Throughout Ludacris’ dominance in entertainment and business over the past two decades, he says his biggest career challenge was losing a Pepsi endorsement deal.

Samantha Dorisca

Aug 11, 2023

Ja Rule Explains Why He Turned Down $500K To Star In The 'Fast & Furious' Franchise

Ja Rule turned down an opportunity of a lifetime to star in one of the largest movie franchises in box office history.

Samantha Dorisca

Jun 5, 2023

Ludacris Responds To 'Fast & Furious' Naysayers Who Question The Longevity Of The Franchise — ‘We're Making Billions’

“Fast & Furious” has been around for a reason, according to Ludacris. The latest installment of the successful franchise, “Fast X,” which stars Vin Diesel, Tyrese Gibson, and Ludacris, was released across U.S. theaters on May 19, 2023. Already, the action-packed film grossed an impressive $319 million worldwide, according to IndieWire. As of this writing, it reportedly ranks as the third-highest grossing box office opening worldwide for a “Fast & Furious” movie after “Fate of the Furious” ($541.9 million) and “Furious 7” ($397.6 million), according to Deadline.

Samantha Dorisca

May 25, 2023

As A Father Of 5, Ludacris Is Leading By Example And Bringing His Kids Along For The Ride In His Latest Collaboration

Ludacris isn’t afraid of failure. It’s actually what has been a huge factor in the success he’s achieved as an entertainer today.

Shanique Yates

May 8, 2023

Ludacris And 'Karma's World' Help Black-Owned Hair-Care Businesses Land Their First-Ever Licensing Deals

Ludacris is among the list of rappers who have found great success outside of the music business. As previously reported by AfroTech, he has established a lucrative portfolio for himself including Karma’s World Entertainment. “Karma’s World,” the Netflix series, was released in 2021 and is inspired by his oldest daughter, Karma. Now, Ludacris’ company behind the children’s show has helped two Black companies reach a new milestone.

Ngozi Nwanji

Mar 21, 2023

Ludacris Hopes Making Music For Brands Allows Fans to 'Know And Love' The Real Him

Ludacris is no stranger to making boss moves. From Disturbing Tha Peace Records to Karma’s World Entertainment and The Ludacris Foundation, the hip-hop mogul has solidified his place as arguably one of the best emcees to come out of the South, while handling business every step of the way. Ludacris, whose given name is Christopher Bridges, is among the class of musicians who have been able to show versatility across several industries. His work as a businessman, actor, lyricist, and the list could go on, made him the perfect match for Google’s latest initiative to support Black-owned businesses ahead of the holiday season.

Shanique Yates

Nov 17, 2022

After Owning A Restaurant In Atlanta That Shut Down, Ludacris Expands His 'Chicken + Beer' Spot To One Of The Busiest Airports In The Nation

We have witnessed Ludacris spread his wings beyond the realms of music and still find success. For instance, we know of Ludacris, the rapper, actor, investor, and entrepreneur but how familiar are you with the restaurateur?

Samantha Dorisca

Oct 12, 2022

Class Of 2022: A List Of Black Celebrities That You Can Now Call 'Doctor' From Now On

Climbing toward the top of the ladder through sports, entertainment, or the world of fashion, opens doors. One of those doors is education, specifically earning honorary doctorates from an accredited institution or university. The feat highlights the contributions of people who are breaking barriers and inspiring others. This year, entertainers Stevie Wonder, Ludacris, and Angela Bassett, are just a few names who have forged a path beyond their respective industries and can collectively toast to earning their doctorate titles.  

Samantha Dorisca

Jul 26, 2022

Jermaine Dupri To Earn An Honorary Doctor Of Fine Arts Degree For His Influence In The Music Industry

Talk to Jermaine Dupri very nicely, as he is set to receive an honorary doctor of fine arts degree from the Art Institute of Atlanta (Ai Atlanta). According to a press release, the legendary songwriter will receive the achievement for his influence throughout the music industry.

Samantha Dorisca

May 13, 2022

Ludacris To Receive Honorary Degree From Georgia State University — 'This Is A Dream Come True For Me'

Ludacris will be receiving an official salute this upcoming spring. According to a press release, award-winning producer and Grammy award-winning artist Chris “Ludacris” Bridges will be awarded an honorary degree of Science in Music Management at Georgia State University for his philanthropic efforts and commitment to its students. The feat was made official by the University System of Georgia Board of Regents on Wednesday, April 13. “This is a dream come true for me,” said Ludacris, according to a press release. “Georgia State helped me get my start and I am so honored and excited to share this milestone with the world.” Ludacris’ journey at Georgia State began in the 1990s before making his splash in entertainment. Returning to his roots, Ludacris became an artist-in-residence in 2019. While serving in this position, he mentored students and worked alongside Creative Media Industries Institute professors, “focusing on entrepreneurship in the music and film industries.” What’s...

Samantha Dorisca

Apr 18, 2022

2 Chainz Recalls Paying Ludacris To Get Out Of His Record Deal, 'I Had To Pay $100K Per Album'

What would you sacrifice in order to pivot the trajectory of your career? For 2 Chainz, it cost him a hefty bag. According to Complex, the rapper had signed to Ludacris’ record label, Disturbing the Peace, with his former rap partner Dolla Boy as a duo — known as Playaz Circle. After gaining insight on how to prosper in the industry as a budding artist at the time, he decided that he wanted out of his initial deal and to take off in the game on his own terms. 2 Chainz eventually was able to get out of his Disturbing tha Peace deal, but he shared on an episode of “Drink Champs” that he had to pay up first. “I woke up and called [Ludacris] and said, ‘I don’t want to be on the label anymore.’ Then they said, ‘You can’t do that. You can’t just get off a label like that.’ … They thought I was about to go sign with Cash Money because I had a strong relationship with Tune at the time,” he shared. He continued: “I been around ’Cris, I been around Wayne, and then I’m learning I can really do...

Ngozi Nwanji

Mar 22, 2022

Ludacris Donates $10K To Daddy-Daughter Duo Behind App Connecting Incarcerated Parents To Their Kids

When a family member becomes incarcerated, there becomes a disconnect, especially when that person’s a mother or father. Thankfully, as AfroTech previously reported, Jay’Aina “Jay Jay” Patton and her father Antoine, an ex-prisoner, developed Photo Patch, a program and mobile app that connects imprisoned parents to their children. Due to their personal experience with the unjust and oppressive prison system, Jay Jay and Antoine are now changing the way that children can communicate with their loved ones who are currently incarcerated. On a recent appearance on the “Ellen DeGeneres Show,” the founders gave more insight on the company’s mission, which is also to help more girls of color get into tech. View this post on Instagram A post shared by Ellen DeGeneres (@theellenshow) “Right now, I’m on a mission to help 10,000 girls of color get into the world of tech and start their career path,” shared Jay Jay. “Just for me, there’s not much representation of people who look like me in the...

Shanique Yates

Oct 14, 2021

How Ludacris' Wise Investments Earned Him A 'Number One Spot' And A $40M Net Worth In 2024

When Ludacris first burst onto the music scene, he promised everyone that he was coming for “that number one spot.” Today, it’s clear that the rapper, actor, investor, and multi-hyphenate entertainer born Christopher Brian Bridges has fulfilled that promise. Ludacris has been a public-facing figure for over two decades. In that time, the multi-talented performer has shifted his focus away from music — even though he was one of the pioneers of the then-nascent Atlanta Hip-Hop scene — and toward diversifying his brand and portfolio. From endorsements to acting to non-profit foundations, the food and beverage industry , mobile gaming, and even television streaming, Luda has had his hands in many a financial pot. Through hard work and wise investments, his diverse portfolio now works for him — so much so, in fact, that Celebrity Net Worth reports that he has an impressive $40 million net worth. Let’s take a moment to examine the life and times of Ludacris, as well as his many projects...

Ludacris Rocks Iced Out Peanut Butter Chain In New 'That Jif’ing Good' Campaign With Gunna

Hip-hop artists are taking no days off when it comes to tapping into their entrepreneurial bags. Fans of Hip-Hop — both the old and new generations — are in for a treat as the South’s very own Ludacris and Gunna have partnered with Jif peanut butter’s The Lil Jif Project . And while Ludacris is no stranger to making business moves, Gunna’s collaboration with Jif is a major win for the Atlanta native as well. Courtesy of Jif The Lil Jif Project aims to bring viewers into the new flows of Hip-Hop which makes it the perfect choice of the rap veteran and new age favorite coming together as a dynamic duo for the genre (Ludacris even collaborated with jeweler Icebox for two limited-edition diamond and ruby Jif jars, one for him and one for special use, which is pictured above ). The film is directed by music video and film director, Dave Meyers, and tells the story of how Ludacris’ sound has progressed (with thanks to his love for Jif peanut butter) and how artists such as Gunna have...

Ngozi Nwanji

Aug 16, 2021