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L'Oréal USA, NAACP to Award $10K One-Time Grants to Black-Owned Beauty Brands

Today, beauty giant L’Oréal USA announced the launch of its new Inclusive Beauty Fund, a grant program created in partnership with the nation’s largest civil rights organization, the NAACP. According to a press release, this inaugural round of funding will award 30 one-time only grants valued at $10,000 to selected small Black-owned businesses, entrepreneurs, and professional services that span all areas of the U.S. beauty industry. As a result of the devastating impact from the COVID-19 pandemic, small businesses all over America faced the wrath of economic fallout, with Black-owned businesses being hit the hardest of them all. To combat this, L’Oréal USA decided to team up with the NAACP to identify the most promising Black-owned small businesses and entrepreneurs in the beauty industry greatly in need of investments. “As the leading beauty company in the United States, we believe that we have a responsibility to invest in the small business owners and entrepreneurs who are the...

Jan 29, 2021