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Serena Williams Joins $5M Funding Round to Back Bitcoin Rewards Company Lolli

Bitcoin rewards company Lolli has announced a raise of $5 million for its pre-Series A funding round from a slew of notable investors, including tennis superstar Serena Williams. Both Lolli and Williams share common interests in financial empowerment and inclusion, which are the main reasons why the bitcoin rewards platform was able to garner support from her and her team. “I’m excited to announce my investment in Lolli, a company on a mission to make bitcoin more accessible,” Williams said in a statement. “Earning and owning bitcoin is a step towards financial inclusivity for all people.” Along with Williams’ investment company Serena Ventures, the round also features her husband Alexis Ohanian’s management company Seven Seven Six and Night Media, as well as other influential investors such as Casey Neistat, Phil DeFranco, Cody Ko, Noel Miller, Ian Borthwick and Gabriel Leydon, Coindesk reports. Last year, Lolli attracted participation from popular figures Michelle Phan and Ashton...

Njera Perkins

Mar 26, 2021