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Kanye West did more than just preview his upcoming album at his public listening event, he broke a record for Apple Music too. According to a report from TMZ, the billionaire rap artist not only sold out the Mercedes Benz Arena in Atlanta for his public “DONDA” listening party last Thursday (July 22), he also broke the Apple Music Global Livestream record with 3.3 million total viewers for the live in-person event. The outlet reports that this is an accomplishment no other artist on the platform has come near, far surpassing the 1.8 million viewers who tuned into the Verzuz battle between Jeezy and Gucci Mane on Apple Music late last year. The “DONDA” event was a one-time only occurrence that is not currently available to replay on Apple Music, so the 3.3 million viewers garnered solely happened off Thursday’s event alone. Sources also tell TMZ that upon the release of West’s album — which is set to supposedly drop on Aug. 6 — the listening event will then be posted for fans to...
Jul 26, 2021
Live events in the entertainment industry have been scarce for the last few months due to restrictions for in-person gatherings. However, artists and companies have been coming up with innovative ways to keep the industry afloat. This week, rapper Offset and event and entertainment facility Axis Replay announced the launch of a brand new production company called AXSD Media , which specializes in hosting both live and virtual events for artists to perform their music and still interact with fans, REVOLT TV reports . “With COVID-19 shutting down performances, it’s tough on artists mentally and financially; especially emerging artists,” Offset said in a statement . “AXSD Media offers a solution that lets artists do what they love in-person as safely as possible while still reaching fans virtually at the same time.” From an artist’s standpoint, Offset’s new venture will create a happy medium between artists and fans to allow for meaningful interactions and fulfilling performances. “We...
Sep 11, 2020