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Spotify Steps Into Live Audio App Space And Introduces Clubhouse Rival, Spotfiy Greenroom

Earlier this year, Spotify announced plans to host live audio conversations on its digital platform. Well that day is finally here, so say hello to the Spotify Greenroom app. After acquiring Black-led app Betty Labs — also the creators of sports-focused audio app Locker Room — Spotify shared its grand plan that included creating the “future formats of audio.” Today, the streaming giant is marking its official move into the digital audio future by introducing what could become a Clubhouse rival. According to TechCrunch, the Spotify Greenroom app itself is based on Locker Room’s existing code, so current users of the latter platform will soon see their app update to reflect the newly-rebranded and redesigned Greenroom experience. Current Spotify users can join the new app using their existing login in order to be onboarded onto the audio platform. For the time being, Spotify tells TechCrunch that the new app is a part of its plan to “leverage Spotify’s personalization technology to...

Jun 16, 2021