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Issa Rae Teams Up With LIFEWTR To Unveil Campaign Uplifting Diverse Creators And The Arts

Actress, writer, and producer Issa Rae has never been shy about amplifying Black and brown creatives — in fact, according to her, it’s “threaded in the fabric” of her being. So it was only right that she teamed up with a brand who’s company mission prioritizes the same principle. Today, Rae and LIFEWTR announced their new partnership to unveil the launch of Life Unseen — the water brand’s new platform and bottle collection that highlights the ongoing fight for fair representation within four main creative territories across the arts — fashion, film, music and visual arts. The new collaboration not only ties in Rae’s personal mission of always amplifying the unique work and perspectives of diverse creatives, it also works to address the systemic disparities and inequities that continue to plague the creative community — which starts with building a pipeline for storytelling that cultivates new opportunities for the next generation of creators. “It’s kind of a dream come true for me...

Njera Perkins

Apr 14, 2021