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Nic King Talks Creating The First-Black Owned Cereal Company With Family And The Culture In Mind

Everybody eats when the family is at the forefront! When describing himself, Nic King — the founder of the first Black-owned cereal company — says “family-oriented” is what comes to mind, which sounds about right for the man who has a vision of building a legacy for his family. “This is why I call my company Legacy Cereal company,” he explained. “I’ve always set the expectation that this is forging a path to set my family up to have a better future. [That] has been my goal forever.” As previously reported by AfroTech, King’s cereal brand, Proud Puffs was launched as a reminder that representation matters in every industry. Now, just over a year later, King is on a mission to continue to build brands within his company that impacts the culture. He joined AfroTech to shed light on the importance of building a legacy, his own personal journey to entrepreneurship, and creating cereal that is for the culture.

Mar 4, 2022