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Why LeBron James Filing For Trademarks Could Mean Big Business In The Metaverse

LeBron James seems to be shooting for the metaverse. Laker’s Daily reports that the NBA superstar has filed four different trademarks, indicating his interest in the space. The move indicates that he will use his name and likeness for various non-fungible tokens (NFTs), tokens, and collectibles within the Web3 scope. Here’s how James is well on his way to building a long legacy outside of his sports endeavors.

Mar 9, 2022

The Road To A Billion: A Look Into NBA GOAT LeBron James' Investments And Business Moves

With news coming out about a potential strategic investment, LeBron James seems more poised than ever to become a billionaire. According to Variety, the modern-day basketball great is set to partner with a group led by RedBird Capital for investment into his SpringHill Entertainment company. The outlet reports that the consortium — which includes investments from Nike — won’t obtain a full acquisition of the company, but will infuse quite a bit of necessary capital. “While this deal will be structured differently from, say, the recent $900 million transactions around Reese Witherspoon’s Hello Sunshine, it places SpringHill firmly in the mix of the M&A craze consuming Hollywood,” Variety reports. Additionally, YouTube Originals has announced “I Promise,” a feature documentary film from award-winning director, Marc Levin, that tells the story of LeBron James’ efforts to close the achievement gap in his hometown of Akron, OH through the eyes of the inspiring students who are resetting...