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How Nickie Nougaisse Expanded Her Curls Dynasty Haircare Brand From The Kitchen To Kroger Stores

Ensuring haircare can be accessible to more women, Curls Dynasty has expanded from the kitchen to retail shelves. Not only can the brand be found in select Walmart and Target stores, but in addition, the haircare brand secured a deal with  Kroger back in January 2022, according to a press release. This marks another win for Haitian entrepreneur Nickie Nougaisse, who founded the company five years ago after her personal struggles stemming from a relaxer. “Curls Dynasty was born out of my own hair care journey. It wasn’t easy figuring out which products worked best after deciding to go natural with my hair. My cabinet was filled with lots of unreliable solutions from different brands and after a while, I decided that I was going to do it myself, ” Nougaisse said, according to a press release. Nougaisse created a hair oil from her kitchen, which bookmarked her venture toward healthy haircare. It was not long before others began flocking to Nougaisse for tips and advice. Evidently many...

Samantha Dorisca

Mar 15, 2022