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Why LeBron James Filing For Trademarks Could Mean Big Business In The Metaverse

LeBron James seems to be shooting for the metaverse. Laker’s Daily reports that the NBA superstar has filed four different trademarks, indicating his interest in the space. The move indicates that he will use his name and likeness for various non-fungible tokens (NFTs), tokens, and collectibles within the Web3 scope. Here’s how James is well on his way to building a long legacy outside of his sports endeavors.

Shanique Yates

Mar 9, 2022