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How Founder Hakika Wise Stretched $500 to Become The Youngest Female Franchisor In The U.S.

Every entrepreneur has their own unique origin story, and Kika Stretch Studios founder Hakika Wise is no different. When Wise came up with the idea to start her own stretch studio back in 2011, she was down to her last $500 to her name from a tax return, Earn Your Leisure reports. Despite facing financial hardships, the New jersey native took a leap of faith and decided to go into business for herself. During a 2019 interview with Rolling Out, Wise explained the reason why she chose her particular career path, stating “I wanted to do something that others weren’t doing, so I started the stretch studio industry.” At the time, Wise says she realized there were no other stretch studios in existence so she created and patented the heart of her business model, “The Kika Method” — described as “a form of passive stretching in which an external force exerts upon the limb to move it into the new position,” according to Black Enterprise. That allowed her to then expand her business with 12...

Njera Perkins

Apr 15, 2021