Once again, Adidas has proven to benefit from the popularity of Yeezy.

Yeezy’s departure from Adidas isn’t slowing down Kanye West’s success with the company.

Even though Kanye West’s partnership with Adidas is over, he is still reaping the benefits.

Certain artists produce music that serves as markers in time and culture. Artists like Whitney Houston, Michael Jackson, Jay-Z, and many others have hits that will take people to a specific memory and help define moments. Although his actions may sometimes overshadow his music, Kanye West can be added to that list of artists. West is a Chicago native that entered the music scene, writing and producing music for major artists. He would go on to establish a solo career that had mainstream success with songs like “Flashing Lights,” “Gold Digger,” and “Good Life.” Throughout his career, the 45-year-old has earned several Grammy Awards with four Billboard number-one hits and 20 top-ten hits on the charts. And this success was based on a formula West had in mind for changing the hip-hop landscape. His creativity was beyond limits, even from the start of his career. “Pop music has a lot of instrumentation, and I brought that to hip-hop,” West explained in a 2004 Complex interview. “I want...

Adidas has made a decision regarding one part of the turmoil that came with severing ties with Kanye West.

To fully appreciate where you are, you have to accept where you come from.

One visit to the radio station and full belief in himself led Big Sean to the opportunity of a lifetime.

Kanye West is still making headlines, and not for good reason. On a recent podcast episode, West says he could have gone to prison for owing $50 million to the IRS.