Snoop Dogg’s ventures are still expanding!

As AfroTech previously reported, the famed rapper celebrated a full circle moment after the acquisition of Death Row Records. Now, Snoop Dogg continues to prove he can do it all as he will join esports and entertainment company FaZe Clan as a member of its talent network and board of directors, The Hollywood Reporter revealed exclusively.

“As the original internet kid and first generation gamer, Snoop more than anyone has always understood the cultural connection between music, lifestyle and gaming,” FaZe Clan’s Chief Strategy Officer Kai Henry said, according to The Hollywood Reporter. “Today, Snoop is a leading voice in the emerging Web3 community and we have tremendous plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases.”

It appears Snoop Dogg’s new role is long overdue. While Snoop Dogg has cultivated a relationship with the organization throughout the years, he has been into gaming “since day one,” thanks to Madden and various other games. But ultimately, his son is responsible for putting FaZe Clan — led by CEO Lee Trink and COO Jaci Hays — on Snoop’s radar.

“My son Cordell [Broadus] put me up on FaZe Clan,” Snoop Dogg told The Hollywood Reporter in an email interview. “He’s really tapped into gaming, Web3, culture, etc. and knew this would be something that I’d be into.”

And, it’s safe to say he’s into it.

What’s more, for Snoop Dogg, gaming creates a gateway “to connect with my fans and friends on another level.”

Kai Henry

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