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Kaash Paige Enters The Gaming Industry As The First Female Artist To Reportedly Invest In An Esports Organization

Black women in the music industry continue to make business moves. R&B singer Kaash Paige recently became the first female recording artist to invest in an esports organization. According to a press release, on Sept. 2 Paige invested in Team 33 — a Hollywood-based invite-only esports team. As a seasoned gamer herself, Paige believes that “the future of music is going to tie into gaming” and hopes to be a part of esports’ impact. “I made a significant investment in Team 33 because I have always been passionate about the eSports industry, and I wanted to be the first female recording artist to co-own an eSports team that I can collaborate with and promote my music and concerts through,” Paige said in a press release. Paige first joined Team 33 as a celebrity ambassador in 2020, shortly after Team 33 launched in November. Now, her investment puts her alongside fellow artists like Ty Dolla $ign and 24kGoldn. “To be the first in the entire world to have a female recording artist as a...

Ngozi Nwanji

Sep 7, 2021