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John Shumate

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Saweetie Adds First-Ever Global Culture Consultant Title To Her Resume To Champion Female Athletes

Saweetie is reminding female athletes that the ball is in their court! Rolling Stone reports the rapper and businesswoman just joined forces with Champion becoming its first-ever Global Culture Consultant. Already putting her new title to work, 12 female athletes in college will be featured in Champion’s “Get it Girl” campaign using Saweetie’s song to honor the collegiate stars. In addition, two-year name, image, and likeness deals (NIL) have been announced to empower the athletes. Now, selectees will become brand ambassadors, receive mentorship, and career development opportunities with Champion executives in sports, entertainment, media, and marketing. “We’re proud to name Saweetie as our first-ever Global Culture Consultant to help empower women to be their own Champion,” Vice President of Global Marketing for Champion John Shumate said, according to Rolling Stone. “Saweetie is an inspiration for self-expression and with her “Get It Girl” anthem, we want to unite all women with...

Samantha Dorisca

Mar 15, 2022