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Joe Sichta

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Sir Mix-A-Lot Introduces 'BIT BUTTS' NFT Collection To Raise Funds For Colorectal Cancer

Sir Mix-A-Lot is one of the latest musicians to join in on the non-fungible token (NFT) action. Anthony L. Ray — better known as Sir Mix-A-Lot — is teaming up with META-X Studios to launch his debut collection of unique NFTs titled “BIT BUTTS.” According to a press release, the drop provides “cheeky” fun to celebrate the success of the 1992 hit song “Baby Got Back” and will also bring attention to cancer research and raise funds. “NFTs are a supercharged media for storytellers,” said META-X Studios CEO, Joe Sichta, in a press release. “We chose BIT BUTTS as our debut launch because we all need a good laugh right now for a good cause. Working with Sir Mix-a-Lot and the Colorectal Cancer Alliance was the perfect fit to showcase our firepower as an NFT creative factory, while raising awareness of a serious issue that can be embarrassing to talk about. We’re out to de-stigmatize colorectal cancer with a bit of ridiculous fun, and to donate a portion of the proceeds to support the work...

Samantha Dorisca

Mar 18, 2022