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Joe Freshgoods' Latest New Balance Collection Captures Chicago's Black Entrepreneurial Spirit

Designer and Creative Director Joe “Freshgoods” Robinson has made a name for his Chicago-based streetwear brand by building authenticity within fashion. Over the years, the self-made entrepreneur has become the people’s champ when it comes to combining the essence of his local community with a culturally-significant message, and his latest collaboration with New Balance is no different. The “Outside Clothes” collection is described as bringing back the nostalgia of playing outside during our childhood, but it’s also a nod to Robinson’s creative process and the privilege we lost of actually being outside on account of the pandemic last year. The phrase “We miss when outside was outside” is used on some of the pieces from the new collection. It is a statement that Robinson believes to be a true sentiment for many people at this time. Photo courtesy of Joe Freshgoods “I didn’t realize until last year how much the act of being outside had played a major part in my career,” he said in a...

Njera Perkins

Aug 20, 2021