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Ludacris Rocks Iced Out Peanut Butter Chain In New 'That Jif’ing Good' Campaign With Gunna

Hip-hop artists are taking no days off when it comes to tapping into their entrepreneurial bags. Fans of Hip-Hop — both the old and new generations — are in for a treat as the South’s very own Ludacris and Gunna have partnered with Jif peanut butter’s The Lil Jif Project . And while Ludacris is no stranger to making business moves, Gunna’s collaboration with Jif is a major win for the Atlanta native as well. Courtesy of Jif The Lil Jif Project aims to bring viewers into the new flows of Hip-Hop which makes it the perfect choice of the rap veteran and new age favorite coming together as a dynamic duo for the genre (Ludacris even collaborated with jeweler Icebox for two limited-edition diamond and ruby Jif jars, one for him and one for special use, which is pictured above ). The film is directed by music video and film director, Dave Meyers, and tells the story of how Ludacris’ sound has progressed (with thanks to his love for Jif peanut butter) and how artists such as Gunna have...

Aug 16, 2021