“Peer-to-peer shopping isn’t new, but what is new is the fact that women of color, Black women especially, drive so much style and trend, and we are never even acknowledged for it,” Couch said.

“Black people do engage in something called conspicuous consumption,” She added. “That means that we spend more on our clothes so that we can fit into a certain genre or so that we can be seen a certain way. While many people frown upon this, I took that simple behavior, and I wanted to create a platform where we’re rewarded for it.”

Couch continued, “So, [usually] if you like it and fly and you like spending however much money you want on Jordans, and you’re pushing that product where people see you, they may go out and buy it. People see it, brands see it, they go out and they create more looks around it. But you never got paid for that. For the first time on my platform, you’re going to monetize one-to-one.”

Jessica Couch

Sign up for our daily Newsletter.