Jermaine Dupri is in the ice cream business.

According to Veg News, the Grammy award-winning producer has teamed up with Malcolm Stogo and Big Innovations Group Inc. to launch JD’s Vegan, a three-flavor collection of vegan ice creams inspired by his hometown of Atlanta, GA. JD’s Vegan, which is made from a coconut cream base, comes in the following flavors: “Welcome to Atlanta Peach Cobbler” (made with golden peaches and dotted with crumbled cobbler); “Apple Butter” (a buttery apple base swirled together with toasted cinnamon streusel crumble); and “Strawberry Sweetheart” (featuring strawberry chunks and swirls).

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Jermaine Dupri is making these ice creams available at Walmart, but he’s also launched a website where you can purchase the ice cream by the pint for $6.79 each, as well.

“Walmart and I share the same vision of providing consumers with the best products and making healthy alternatives accessible to everyone,” he said in a statement. “JD’s Vegan ice creams taste as good as, or better than, the real thing. You don’t have to lose anything going vegan. JD’s Vegan ice cream proves you can gain nothing but quality foods with out-of-this-world flavor and taste.”

Next month, Jermaine Dupri said the ice cream will be available in three additional flavors: “Chocolate My Way,” “Key Lime Pie” and “(404) Cookies & Cream.” And while the peach, apple and strawberry flavors are available in Walmart now, the other three flavors will be available by the end of 2021.

But don’t think being vegan is a new trend for Jermaine Dupri. According to Rolling Stone, the producer has led a plant-based lifestyle for more than two decades.

“A lot of people who are involved in the vegan brands are not vegan,” he told the outlet. “I don’t know how people who are not vegan can be trustworthy in this space for us. I felt it was important for somebody like myself to produce something.”

Jermaine Dupri

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