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How Jay-Z’s And 50 Cent’s Reebok Reign Led Its Footwear Sales To Jump By A Reported 11% In 2003

Jay-Z is known for breaking barriers in music. However, his secret to reaching billionaire status has been his ability to succeed in areas beyond the billboard charts. Among his various ventures, he reminds the world that the shoe brand Reebok is one of the successes documented in his portfolio. According to Finurah, Jay-Z signed a sneaker deal with Reebok in 2002. In 2003, the rapper became the first non-athlete to sign an endorsement deal with the shoe and apparel company, per ABC News. At the time, record executive Steve Stoute was working with Reebok and convinced Jay-Z to accept the deal; the rapper signed on as a 50/50 partner with the brand. “Jay-Z’s not the ambassador of anything except himself. He was a partner. He was a 50/50 partner,” Stoute said in an interview on “Club Shay Shay.” The first collaboration to result from the partnership was the “S. Carter Collection,” which had a better debut than any of its previous shoes, surpassing the sales of Allen Iverson’s shoe...

Samantha Dorisca

Mar 15, 2024

Nas, Resorts World NYC Unveil A $5B Proposal He Says Could Give 'New Opportunities To The Hard-Working Families' In His Hometown Of Queens

Nas is spearheading a plan to change the landscape of New York City. The music icon has partnered with Resorts World Casino New York City and its parent company, Genting America East, to revitalize his beloved Queens neighborhood. As reported by Commercial Observer, Genting America East executives, including the artist, shared plans for a $5 billion redevelopment endeavor to transform the Resorts World establishment into a “Las Vegas-style casino.” The blueprint for the project includes amenities such as 30 new opportunities for food and beverage vendors, a 7,000-seat performance space, and 1,600 new hotel rooms inside the existing Hyatt Regency at John F. Kennedy International Airport. Genting America East also proposed a 350,000-square-foot extension of the Resorts World casino floor. If approved, the move would position the casino as the largest gambling establishment globally, per the outlet. Beyond revenue-generating additions, the proposal includes housing units that could...

Michelle Burk

Mar 1, 2024

New York Proposes A Bill That Would Create 'Jay-Z Day' To Celebrate His Feats, Which Include Being An 'Innovative Entrepreneur’

Shawn “Jay-Z” Carter could soon have an official holiday in his home state of New York.

Shanique Yates

Dec 28, 2023

Why Jay-Z Didn’t Lend His Cousin $4,800 For A Business — ‘Money Isn’t Free’

Despite being a billionaire, Jay-Z isn’t generously sharing his wealth with everyone.

Samantha Dorisca

Nov 15, 2023

JAY-Z Reveals His Take On The '$500K Versus A Dinner With Him' Debate —'I Wouldn't Tell You To Cut A Bad Deal'

Jay-Z has chimed in on the commonly debated subject of whether fans should take $500,000 over the opportunity to dine with him.

Samantha Dorisca

Oct 23, 2023

Jay-Z And Jack Dorsey's Btrust Acquires African Bitcoin Firm Qala

It looks like Jack Dorsey and Jay-Z are keeping their word on the endowment fund Btrust’s mission.

Ngozi Nwanji

Sep 5, 2023

The Jay-Z Effect Sparks Surge In 14,000 New Brooklyn Public Library Memberships With Limited-Edition Library Cards

The celebration of the life and lasting contributions of Jay-Z is the cause of a new surge at the Brooklyn Public Library.

Samantha Dorisca

Aug 16, 2023

Is Jay-Z Gathering Investors To Purchase Tottenham Hotspur, The Football Club Reportedly Valued At $2.8B?

Jay-Z could be looking to take ownership of Tottenham Hotspur F.C., reports say.

Samantha Dorisca

Jul 31, 2023

Black-Owned Web3 Design Agency Tapped To Bring Immersive Technology To 'The Book Of HOV' Exhibition

Jay-Z’s influence on the Hip-Hop is undeniable and now, it’s landed him in an exhibit.  

Samantha Dorisca

Jul 31, 2023

Jay-Z Dining At Black-Owned Restaurant Leads To Boost After Being 'Up And Down' For 11 Months

A Chicago, IL, soul food restaurant saw a boost in customers after receiving a visit from Jay-Z.

Samantha Dorisca

Jul 27, 2023

New York Court Upholds Verdict That Jay-Z Is Owed $6.8M From Fragrance Company Parlux

Jay-Z has one less problem on his radar. The rapper is still set to receive a major payday that will allow him to pocket $6.8 million.

Samantha Dorisca

Jun 2, 2023

Misha's, The Black-Owned Plant-Based Brand Backed By Chris Paul And Jay-Z, Expands To Walmart's Shelves

A leading plant-based brand backed by Jay-Z has hit the next level.  

Ngozi Nwanji

May 11, 2023