This Black-owned stationary brand has just sown its seeds at Target!

According to Black Business, Be Rooted is now the first Black-owned stationery brand to hit the major retailer’s shelves. Now, its founder, Jasmin Foster, is on a mission to diversify the stationary market.

“Knowing from personal experience the feelings of inclusion are deeply intertwined with personal wellbeing,” said the brand in a statement. “Jasmin is making sure that journaling is an accessible form of self-care.”

“Knowing from personal experience that feeling of inclusion are deeply intertwined with personal wellbeing, Jasmin is making sure that journaling is an accessible form of self-care,” the brand said according to In

Along with an array of journals like its slim travel and spiral journals, Be Rooted offers stationery items such as sticker sets with bold branding that encourages self-care in a way that is relatable to us!

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Phrases and images that feature a range of Black skin tones, protective hairstyles and more that represents Black women can be found across the stationery items.

You can now find Be Rooted in Target stores and online or via the company’s official website, BeRootedCo.com.

Jasmin Foster

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