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K. Michelle Says She Has 'Made More Money' From Her Endorsement Deal With Jack Daniel's Than With 'Any Music'

Despite K. Michelle being a force within the realm of R&B, she has earned her biggest bucks from outside the music business.

Samantha Dorisca

Sep 15, 2023

Saweetie Taps in to New Partnership With Jack Daniel's and Launches 'Icy University'

Saweetie’s been on a tear lately. The “Tap In” rapper has been giving fans A-1 content from every angle. Her Instagram and TikTok is flooded with Birkin drip and funny videos, and her YouTube series “ The Icy Life ” is on season two, all while she prepares to release new music. However, she shows no signs of missing a bag as she recently announced a new partnership with Jack Daniel’s. According to The Source , Saweetie has collaborated with the whiskey brand for it’s “Flavors of Fall” campaign.  The joint venture will give the Icy Gang and Pretty Mob access to her single, “Back To The Streets,” through a live stream series, the article reports. In addition, the brand will promote Saweeties’s new signature cocktail, “Saweet & Sour.” “Shout out to Jack Daniel’s, my favorite whiskey brand, for allowing me to share my single in a special way and for helping me make a delicious custom cocktail,” she said. View this post on Instagram A post shared by @saweetie Even a casual witness to...

Niki McGloster

Oct 20, 2020

Jack Daniel's and Uncle Nearest Take Action to Give Blacks a Shot in the Whiskey Industry

Last week, the Jack Daniel’s Distillery and the Nearest Green Distillery announced the Nearest & Jack Advancement Initiative, a program designed to promote diversity and Black leadership in the American whiskey industry . According to PRNewswire , the joint initiative, between the two Tennessee distilleries, will give $5 million combined toward providing expertise and resources to Blacks entering the spirits industry as entrepreneurs. The money will be allocated to create the Nearest Green School of Distilling, whose STEM-based curriculum is being developed in partnership with Motlow State Community College. In addition, the pledge will offer apprenticeships specifically to African-Americans already in the whiskey industry via the Leadership Acceleration Program (LAP) and establish the Business Incubation Program (BIP), which will provide access to top marketing firms, branding executives, expanded distribution networks, plus other assets and opportunities to grow their spirits...

Niki McGloster

Jun 15, 2020