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How Networking Led J. Carter To Start One Of The Only Existing Black-Owned Live Music Events In The U.S.

There’s not a festival around that’s doing it like ONE MusicFest. The festival space may be filled with a line-up of people who look like us, but it’s rare that we are the ones with ownership of the events that are taking place. As one of the only Black-owned live music events across the nation, co-founder and chief marketing officer of the event, J. Carter has managed to find massive success thanks to partnerships with global brands like adidas, BMW, Heineken, and more. Although he’s succeeding in the festival space, Carter tells Black Tech Green Money’s Will Lucas some of the challenges that come with being one of the only Black entrepreneurs in the industry. “I first had the concept and idea back in ’08 and so the first thing that I do is look for mentorship,” Carter explained. “As the owner of two clubs, with one that’s more of a live music venue, entering the festival space was a different monster and I needed to figure out how to maneuver through it all and I couldn’t really...

Aug 31, 2021