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Apple Music Launches Exclusive Platform to Pay Homage to Africa's Dance and Electro Music

Africa’s budding music scene has garnered attention from companies and labels all over for the past few years, making it a major global player. Now Apple Music is stepping up to create a dedicated platform to pay homage to its roots. Isgubhu — which is a Zulu word meaning “beat” — is Apple Music’s exclusive destination for all things dedicated to African Dance and Electro music, including subgenres like Gqom, Amapiano, Kwaito, Mzansi House, Deep House and Shangaan Electro. According to a press release, the new platform aims to honor an evergreen set of genres and artists who have been pivotal in shaping the Dance and Electronic scene around the world like South African artists Black Coffee and DJ Lag, Kenyan producers Euggy and Slikback, prolific Ugandan group Nihiloxica. “Apple Music has been a long term supporter of the incredible DJs, artists and producers within the Dance and Electronic music community in Africa and we’re very excited about the launch of Isgubhu,” said Stephen...

Njera Perkins

Feb 5, 2021