As previously reported by AfroTech, Akers’ Black Owned Everything initially launched as an Instagram page in 2020. By the following year, it grew into an e-commerce platform. Now, the brand will be relaunching on Shopify, according to the outlet.

While Black Owned Everything has experienced several transitions, its mission continues to stand firm — to amplify Black businesses, Black creators and Black excellence overall.

“We’re relaunching it now soon with Shopify. Since the site wasn’t up yet, when they approached us to do a bit of a gift guide, we thought it was a cool way to still amplify the businesses. They’re kind of our official gift guide for this season.” Akers continued, “It’s a combo of self-gifting ideas to friends and family. There are beauty products, self-care things like body butters, and things like that. Earrings, jewelry, unisex clothing, and accessories. It spans across a few different ranges.”

To shop with Akers’ holiday gift guide, click here.

Instagram Shop

Sign up for our daily Newsletter.