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This Entrepreneur Sealed a Deal With BET While Working to Build Her Own Creative Universe

Content creator and director Jourdan Guyton does not believe in the word “no.” Throughout her career as an actress and content creator for network television, she longed to see programs that reflected the stories and the faces of women who looked like her. Tired of waiting, she decided to take the reins. Guyton and a former colleague from her television past joined forces to explore programming beyond network television. In 2017, the pair launched “Two Grown,” a web series that explores the hijinks of two young women of color experiencing the personal and professional highs and lows of life in New York. “The web series space leaves room for full and vast credibility. You can tell stories that aren’t limited the way they are in mainstream media. It’s a powerful platform for people of color, because it’s not limited in space or duration,” according to Guyton. When “Two Grown” began, the two co-creators took on multiple roles in front of and behind the camera, along with a small crew....

Emily Adeyanju

Feb 11, 2020

SnapChat Is Offering Original Shows To Get Its Users Back

After losing millions of dollars and users within the past year, SnapChat has launched original shows within the app to reverse its downward spiral. The company lost 3 million daily users last quarter and plans to use the shows gain back its popularity. The Originals will appear up in SnapChat’s Discover page, which have a tab dedicated for the shows. Some of the SnapChat Originals have been produced by the makers of “Keeping Up With The Kardashians” and “Friday Night Lights.” SnapChat already has a docuseries centered around viral star Bhad Bhabie, a.k.a. the “cash me outside” girl, a RomCom and a few drama for users to enjoy. The company is also offering an augmented reality feature that lets users experience scenes from the Originals and set them to friends. SnapChat lost $353 million last quarter and will use advertisements in the shows to increase its cash flows. Each show will have two to three, six-second non-skippable commercials sold by SnapChat, the show’s producers or a...

Arriana McLymore

Oct 11, 2018