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Buy From A Black Woman: Tracee Ellis Ross Joins H&M To Bring Attention To Black Female Entrepreneurs In An 'Authentic Way'

Tracee Ellis Ross has become an ambassador for a partnership championing Black women entrepreneurs. According to a press release, H&M will carry on its collaboration with Buy From a Black Woman. The nonprofit, created in 2016 by Nikki Porcher, is on a mission to ensure Black women excel in their entrepreneurship journey by providing educational programs, an online directory, and funding, its website states. On the other hand, H&M plans to donate $250,000 toward the nonprofit and sponsor the Buy From a Black Woman Inspire Tour that will spotlight various businesses across the nation. “I feel like part of what’s happening here with H&M and Buy From a Black Woman is this really authentic way to bring attention to Black female entrepreneurs,” Ross told ESSENCE.

Samantha Dorisca

Jun 13, 2022