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adidas Boosts Donation to the Black Community After Facing Pressure From Employees

Companies can no longer get away with performative allyship, especially adidas. On Tuesday, following widespread uprisings sparked by the murder of George Floyd , the apparel giant pledged to donate $20 million to investment programs that support Black communities, among other measures, to show solidarity with the Black Lives Matter movement, CNN reports . Internally, however, their gesture wasn’t enough. According to FN , last Friday (June 5) a group of 13 staffers at adidas North America formed a coalition to completely restructure the organization in support of its Black team members. Now, the 13-person coalition now represents over 200 employees. In a 32-page deck, titled “Our State of Emergency,” the document lists four major asks: invest in its Black employees, invest in the Black community, invest in the fight for racial justice and change for Black people, and demonstrate accountability. A source close to the situation reports that every Black employee in adidas’ corporate...

Niki McGloster

Jun 11, 2020