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YouTube Music's Tuma Basa Tells How The Platform's Bridging Generations Through Hip-Hop History

From music pioneers that have led its evolution to how the genre connects diverse backgrounds through sonic sound, it’s evident that Hip-Hop is a staple in the culture. Its revolutionary impact is what pushed Congress to pass Resolution 331, a bill that declared November as National Hip-Hop History Month. “This was the inaugural Hip-Hop History Month and we just wanted to make sure we were day one about it,” YouTube’s Director of Black Music & Culture Tuma Basa told AfroTech. In case you missed it, the music streaming service honored the genre’s legendary artists with a musical tribute by curating playlists of the eras of Hip-Hop. To further put all eyes on the inaugural celebration, billboards of music icons such as Slick Rick, Snoop Dogg , and Missy Elliott were showcased in New York, Atlanta, and Los Angeles. Along with the culture being placed on full display, YouTube Music hosted a Town Hall gathering that featured Basa, DJ Premier, Kevin Liles, Brandon “Jersey Jinx” Jenkins,...

Ngozi Nwanji

Jan 7, 2022