An HBCU athlete has shared the strategy behind how he secured nearly 100 NIL deals.
Sep 19, 2023
The endorsements are rolling in for student-athletes at Historically Black Colleges and Universities (HBCUs). HBCU Buzz reports that Johnson C. Smith Univesity’s (JCSU) Ky’Wuan Dukes just landed himself a revolutionary deal with Bojangles. The move allows him to join the ranks of HBCU athletes like Hercy Miller who AfroTech reports recently secured a $2 million deal thanks to the move made by the National Collegiate Athletic Association (NCAA) to allow college athletes to make a profit from their name and likeness. “It’s already hard for us as it is,” said Dukes in reference to being an HBCU student-athlete. “I’m glad we get that rule because… we are able to promote ourselves for marketing and be introduced to things we’ve never really seen.” He also explains how the new rule is a huge turning point for those athletes who struggle to make ends meet while their schools have been able to receive all of the profit off of their hard work. View this post on Instagram A post shared by...
Aug 6, 2021