Under Armour, the Baltimore-based athletic wear company, has announced industry veteran Tchernavia Rocker as its new Chief People and Culture Officer. Rocker will oversee the company’s entire human resources operation.

Rocker spent nearly 20 years as a human resources executive at Harley-Davidson and led the company’s strategic plans on organizational effectiveness, employee value proposition and experience. Prior to her time with Harley-Davidson, Rocker served in HR and operations roles at Goodyear Dunlop North America Tire Inc.

“Under Armour is designed for resilience and over the past two years, our global team has worked tirelessly to transform our business – operationally, strategically and culturally,” Under Armour Chairman and CEO Kevin Plank said in a press release.

The position comes after the company was criticized for its lack of gender diversity in a scathing a report by the Wall Street Journal that cited behavior at the company that women employees found demeaning.

Rocker has committed most of her career to focusing on Human Resources. She is also a member of HR Policy Institute, the Society for Human Resource Management and the National Black MBA Association.

Rocker will begin her position at Under Armour in February.

Harley Davidson

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